There is a handful of bidders at Emovie who can't stand to lose, no matter what. They will keep bidding, even if it makes zero common sense. I've played the game a couple of times of bidding way over what I wanted to pay just to see if they would follow. I was willing to take the risk just to confirm my assumption. And I was right. I remember one instance where one of those bidders paid $300 over the previous high price.
It will not stop me from trying, though, especially if I really want something.
T