More noticeable (and what could have affected the price even more) than the small crossfold hole and bottom border chips and dings (easily repaired by the likes of John Davis or Dario), is what looks to be an overall, slight faded appearance to the poster. (This could be due to lighting but the image(s) is/are what prospective buyers judge by). The seller states that they use no flash, which is good, in order to avoid "blowing out" images.
Here is an image of a copy that Bruce sold back in 2009. The blue background, Lake's red dress, her hair color and the yellow, title font appear to be much more bold and vibrant on Bruce's copy; next to it, today's sale image: