Please do delete them. As long as you do what you are supposed to do, that is all that matters. But we have lots of new buyers every time, and we need to present all the answers they may need THERE, so they don't call and ask us questions.
You are not saying you can't find info you need buried in there, just that you don't need ANY of it (and you shouldn't, having ordered many times) so please just delete them and they won't be painful.
Am I missing something?
There is nothing I've seen comparable to the length of these
club messages. There is good reason why, and that is that there are much more effective ways to communicate than like this on the web. Such a webpage is simply information overload.
First time I saw (as a newb) I was astounded not knowing where to start and thinking, what is this! To be honest it looks like the business must be a chaotic mess as a near first impression, which is a shame because many of us longer term customers know that in fact the opposite is true - a very well run efficient business. The newsletter to me looks unprofessional and lets down the rest of the site.
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Here is a tip from
Dummies.com regarding web newsletters:
Keep it short. Limit the Subject line to 50 characters, including spaces. Restrict most newsletters to no more than two scrolling pages.Your newsletter is for me over 12 screen fulls.
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People have very short attention spans on the net. That's the way it is.
Web User Experience Guidelines3.) Your user is not going read everything you show them. You have three seconds (used to be five) to give them a reason to read for another three seconds. And so on. You screw up those three seconds? Good bye.
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Best thing I suggest that can easily and quickly be done is at the top of your newsletter provide a list of links to all the sections below it. Like a table of contents. People can then easily see what the contents of your newsletter is go to the section easily by clicking a link.
Sarcasm alert: table of contents and hyperlinks were invented long ago and there to be used.
If not sure how to link to a section in a web page,
anchors are what you need.
Having red color to highlight the sections is great, but using red elsewhere in the newsletter waters done the effect losing any real effectiveness.
If people need answers as you mention, best thing to do is to create a
FAQ page or include it in the newsletter if you must, which is a list of questions linking to the answers. FAQ's have been around for yonks and serve this purpose very effectively. Side note, emovieposter 'FaQ' section is next to useless, probably the worst I have seen - my living is managing teams who build and maintain large corporate websites. Just saying, there is room for improvement, like any site
A better user experience, means customers can easily find the information they are looking and makes decisions to purchase quicker and easier, which is all good for ones online business.