thanks everyone
yes I am posterchild. I thought the username was funny.
Bruce is the no reserve auction king. I've actually sent him a bunch of stuff over the past few years and I'm very happy with his results. I've bought so many collections over the years that I would never have the time to list everything. Every year I auction at no reserve probably less than 1% of what he does. No Reserve Auctions have become a pain in the ass so I've been doing much less of them lately. 99% of my sales are fixed price items and about 70% of those are directly from cinemasterpieces.com, 20% from ebay, and about 10% on Amazon (those are rough estimates).
Sometimes my no reserve auctions do better than Bruce and Heritage, and sometimes they don't. But I definitely get much higher prices for the same items when I sell them at a fixed price.
I think ebay's audience of bidders is much larger than Bruce/Heritage's. Maybe that is why our auction results this time have been so good.
I also experimented with facebook advertising for the first time to promote the auctions. Maybe this helped, maybe it didn't. Impossible to say.