I agree about the slightly deceiving presentation on HA. Whether it has confused anyone, which is certainly a possibility, I'm fairly sure that HA phrased it like that so that it might. Especially since John Williams (composer) is famous in part for Star Wars specifically.
I fail to understand how including the real name of the former owner - in other words, telling the truth, the truth, and nothing but the truth - can possibly be viewed as being dishonest.
the exact quote is "From the collection of late John L. Williams. Noted Star Wars collector"
John Williams the composer is still alive, and he is not known as a Star wars collector. If someone looks at the Heritage statement and sees something wrong, I suggest you need to consider how you look at the written word. Also, on page 9 of the catalog, Heritage has a small write-up concerning John L.
this is just another case of mistaken perception