First off, the lighting on the "L.A.M." is much darker than any other part of the marquee. Secondly the "In" part of the title is in an entirely different font and they would have never used something like this in a marquee, they would have used separate letters of all the same height and font. Thirdly, look at the letters for the other movies in the front. They are glass slide letters lit from behind. Why would the side panel of the marquee have a totally different way of displaying the letters and light bulbs surrounding that section? Also, why is most of the photo out of focus but "L.A.M." is pretty damn clear? Something certainly smells fishy.