Wow!
Zorba, you seem to have a little chip on your shoulder with regards to Dave.
Has something happened in the past to cause this? Genuinely curious.
I agree with Matt, by the way.
Sure, I and many others do not charge Dave's prices if selling anything, but he has a clientele not many can say they have.
So if he can get the prices he puts on the gear, then good on him.
Do any of you remember Harrods in London once selling James Bond posters?
People were buying them ... people who didn't give a damn about the price, and that is exactly Dave's customer base.
EDIT: Dave brings up a very valid point - Marketing. He is good at it.
If you spend a lot of time working on decent marketing; x amount of money on decent marketing, then you will reap the rewards.
He does, and he is.