There will always be some form of advertisement, Rich. Obviously, you have your banner in your signature every time you post, and that's okay. Bruce can do the same (even though he chooses not to). What we take issue with is when a dealer, you, Bruce or anyone else start advertising their gear in the discussion threads for no other purpose but to advertise their gear. When you, Rich, answer a member's question in the discussion thread and your banner pops up, you are advertising your shop, but you're not doing it for the sake of doing it. You are answering a question and your banner is right there for all to see. If members, in this case Dave, Charlie and David, discuss one of Bruce's upcoming auctions, the fact that Bruce participates to the discussion is only fair. And he won't be able to do it without mentioning his upcoming sale, since it was precisely what the members were talking about. There is a very clear distinction in my eyes. I hope you see it.
T