I would love to know the business plan for the Lucas Film purchase.
So lets chuck some figures out there. I am guessing that 10 films would be a rough business plan, based on absolutely nothing.
Disney has paid, and will pay:
$4bn for LucasFilm
10 x films @ ~$300m per film to make
10 x films @ ~$300m per film to market (if the rule of thumb still holds that the cost of production should equal the marketing costs...?)
All this comes to $10bn
If they are aiming for $2bn grosses per film, $20bn for all 10 films, loosely, after all this effort, there is a $10bn profit.
It'll work out. Indeed, $4bn might be seen in some quarters to be a bargain to pay for LucasFilm.
Feel free to shout me down in subject matter, supposition and indeed the maths.