This one's probably a little esoteric, but in this US WC for the first silent release (note the title is just "White Hell..., while the mid-30s sound re-release title is "
The White Hell...", now that's even more esoteric, but I digress...).
Director and inventor of the "mountain movie" genre, Dr. Arnold Fanck is renamed for the US:
I suspect whoever created this window card might have been sampling the wares when this was printed, or maybe they were just feeling a little "sensative":
--Peter