I'd chuck the whole thing over the fence to Bruce and co.
This if you really don't have the time, or want to dedicate the time, to a host of BINs on eBay that, once exhausted, you then have to auction with higher start prices, that once exhausted, you start from 99c.
Also, building your own website is all well and good, but Bruce and the likes already have large audiences with a top notch reputation. You will be an unknown - if indeed people can find your website.
Heritage will take it too but I believe they need an aggregate value of $5k before they will take anything on.
Where are you based?