Was the big banner across the top that said "Click Here" too subtle...?
Funnily enough yes... it is far too subtle... I rarely look at that part of a webpage (top center) as it usually contains the droll site banner or advertisements served up by 3rd party ad serving companies (look at below). That's probably the last place on a page I would look for useful information. When you look at as many web pages I do, I've learned to block out looking at likely areas of advertising ads. That banner you have is half ad anyway so I'm even less likely to ready it if I glimpse it which turned out to be the blue bit for Gavelsnipe.
You will be hard pressed to find any website that has any meaningful information/links in that position on a webpage (above the horizontal menu),
So, more comments now that you sound cheeky
- Your black bar being clickable is a dopey idea as it says Featured Auctions but the user will then get taken to the general auction items instead, by the sounds of it. No one would know to click on it anyway as it isn't usual behaviour clicking on a bar. Put in a menu link for Auctions like Bruce - make it obvious. People visiting other sites would expect to find a link in the menu leading directly to the main attraction of the site - the auctions.
- You have 3 facebook icons top right of items page which 2 are different sizes, all close together and doing different things. You need context around the icons indicating what they each do, so as to not confuse the user (eg me!).
I don't like the "See All" links as javascript links rather than hyperlinks.
The site is very well done though for a newish site
