Chris, it benefits the entire business AND every person who has ever bought a copy from a variety of sources over the years. Bruce gets more than I get for them usually, because my price is reasonable. It benefits no one (except cheapskates) to mutilate the market value, especially because unlike the Spider's Web poster, PF is in very high demand, Spider's Web has a probable handful of buyers above $50 and maybe not even a handful, so auctioning 2 of those in one week isn't even comparable to offering PF one sheets so rapidly.
years ago there was the story about Cinemonde having a 200-300 stack of 1952 Kong half sheets. what purpose would it have suited Jose to offer them at a low price to move them out when it was a good investment to sell them slowly?
think ofthe whole picture, not just the thin slice of the image on the left side of the photo