My favorite Bruce packaging memory was when I managed to finally comprimise the rocket tube my posters were sent in, and as I was unrolling the barrel wrapped in that thick painter's drop-cloth, a t-shirt fell out.
The shirt depicts some dude smoking pot and a chick dressed in a little nothing, from some old poster, obviously. It's nuts, I will post a pic later...I wear it sometimes and people just stare at me.