The balance of the obvious "this is inconcievably rare" and "this appears faded so i should be cautious" is an impossible scale to reconcile.. The mad love card is a seemingly faded specimen compared to nicer example cards from other 1935 MGM scene cards of similar print design for titles like ...Mutiny on the Bounty, A Night at the opera, David Copperfield etc... A quick search of recently auctioned 1935 MGM cards shows varying examples of color fading on these titles and will clarify my point...
After a fair and balanced amount of reasonable research... you can easily see that these 2 Mad Love cards have some fading, scuffing and overall they seem "destraught".... It NOW depends on the blank canvas scale of "rarity" being more important than "condition" and how collectors are willing to divvy out their priorities...it's pretty simple
Well said.. if the number of this particular card that is known to exist is a mere handful, then collectors (of this film, era or genre) will certainly go for what becomes available. It is a great image, well composed and, as I suggested in another thread, this may have been printed initially, with a more blueish tone to the photo imagery, as the title font and yellow areas all look rather vibrant.
The color, too, may look to be more blue, as well, due to the light source used to illuminate the card for the ebay photo (ie natural light from a window, which photographs and makes subjects look more blue).
Someone paid $13K for this.. and congrats to him/her for it, as it was money well spent, in their eyes, to add this card to their collection.