Luckily I take lots of photos for each poster... here is the artist signature in detail... I don't know who it is though (!)
That's why I was unsure.. his stylized sig.
But I found him.
His name is
Carlos Ruano Llopis A Google, edited translation from
https://es.wikipedia.org/wiki/Carlos_Ruano_Llopis . (So if the english is a bit off, that's why).
Carlos Ruano was born on April 10, 1878 in Orba. Born into a modest family, the fourth of seven children. Following the completion of primary school, he moved to Alicante where he and his brother Pedro, initiated, continued and concluded their bachelor studies in Valencia with excellent academic records.
Given the economic need of the family as a result of the premature death of his father, he decided to drop out and was placed in a workshop production, where, while his salary helped to alleviate the family responsibilities, he was perfecting his drawing technique. Later he enrolled at the Academy of Fine Arts of San Carlos of Valencia.
In 1909 he won the gold medal in the Regional Exhibition, allowing him to enjoy a scholarship to further his studies in Italy.
The bullfighting themes were a highlight of his work. He contributed his enormous love of the world of bullfighting, in his art. He contemplated but later gave up his resolve to be a bullfighter. On one occasion when Joselito "Gallo" saw one of the great images of the artist, he said: "He who has painted this, knows bullfighting, although he has never ever fought."
In 1912, an oil paint and taurine theme was done, based on the famous printing-lithograph by Ortega; to comemorate the painter, D. Jose Ortega. The painting in question would be lithographed the following year and designed for the bullfight for which the October 16, 1913 dismissal of Ricardo Torres "Bombita" was announced.
Ortega Ruano worked exclusively in lithography until 1934, designing and doing countless commercial commissions. But where he truly stood out would be the posters with bullfighting themes.
In 1930, he opened his own studio in Madrid, alternating his painting activity between the capital and Valencia.
In 1931, he published his first book "Impressions of Nature."
His 2nd bullfighting book, was published in Mexico in 1943, in a limited, signed and numbered edition with excellent technical and artistic information.
He worked the same way in the Hollywood film industry, directing the bullfighting scenes and designing posters advertising the film
Blood and Sand (1941), starring Tyrone Power and Rita Hayworth.
His last years were filled with a fervent desire to return to Spain; a journey that was never achieved and canceled due to illness that eventually led to his death on September 2, 1950.