I hear ya, Rich, about how "the ultimate" varies from person to person, and how it would be more a propos for each generation to name "the ultimate" from an iconic film for when they were the "kewl" people of that generation. Pan Am Clipper, hmm...I can't recall seeing that one. For me, when I was basking in all the glory of my "kewlness", I would say without a doubt that the ultimate is the Pulp Fiction Lucky Strikes poster. I can't think of any more deserving of the title "the ultimate" from that decade, but that's just my $0.02.