Either the poster got bleached; either painted over.
Some professionals will bleach paper to make it brighter and remove impurities, bleaching is dangerous business as acid is added in the paper, so it requires at least two alkaline bath to neutralise the acidity; at the end, it does enhance colors - "During the linen backing process, the poster will be cleansed of impurities using a gentle aqueous process. If so desired the paper can also be bleached to treat any mildew growth or acid discoloration. The bleach used by paper conservators is designed to only affect the paper and never the printing ink, though the brightening of the paper can make the ink appear brighter."