Author Topic: Article on quads for "middle-brow" British films  (Read 3454 times)

Offline Mardukas

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Article on quads for "middle-brow" British films
« on: August 12, 2017, 05:49:54 PM »
Quite amusing article in Britain's Telegraph newspaper about why so many quads look rather similar:
http://www.telegraph.co.uk/films/0/do-recent-british-movie-posters-look-exactly/

Offline Simes

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Re: Article on quads for "middle-brow" British films
« Reply #1 on: August 14, 2017, 04:47:24 AM »
Empire Design are the people who have been responsible of late for the recent Bond films' poster designs.  Although they have now changed their website layout and what they are showing from their past commissions, there used to be a slew of posters for review.

With one or two notable exceptions like the Cruise 'Oblivion' posters, which were lovely, they were all, to a T, exactly the same. 

Man in middle of poster with nothing or very little to either side. 

A dreadfully boring concoction of non-design one could not have hopped to see anywhere else.  Dreadful.  But, if what this article says about designs being demographically tested to nth degree is true, then it does make one wonder why one even Needs a design house now as this template, and the one showcased in the article, can be replicated without any design house involvement.

Offline Mardukas

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Re: Article on quads for "middle-brow" British films
« Reply #2 on: August 14, 2017, 04:23:13 PM »
I agree - how many focus groups does one need to conclude that what would work best is if you stuck the head of star of the film, giant sized, next to the title of said film?!

Interesting point about Empire. IMP has a page of their stuff:-
http://www.impawards.com/designers/empire_design.html

I see what you mean, though I think they have done a few cool designs (like the Oblivion poster you mentioned, shame the film didn't live up to the poster image...)

Online timelessmoviemagic

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Re: Article on quads for "middle-brow" British films
« Reply #3 on: February 26, 2020, 10:50:34 AM »
Real shame that movie poster art is dying.

I can probably count on one hand the number of posters which I'd consider or like to own from the past 10 years.
vintage movie posters - http://www.timelessmoviemagic.co.uk/