Author Topic: Reassembling Coke  (Read 2356 times)

Offline Communicationsguy

  • Beginner
  • *
  • Posts: 18
Reassembling Coke
« on: March 19, 2017, 09:43:30 AM »
Often times when you start restoring a poster that is in poor condition it is like travelling into the unknown. Although we have been doing this for a long time, no two posters are the same.

Recently, we were presented with an original Coke poster from the 1940’s that had been glued to heavy cardboard, had significant paper loss and cracks throughout the image. In this particular case, I have to admit I underestimated the amount of time required. It ended up being a monumental task.

During a five hour linen backing session we were able to remove the poster from the cardboard and carefully assemble it onto the acid free Masa paper. The process was much like putting a wet puzzle together. For the most part the paper came off the cardboard easily, but it came off in pieces, some large, some small.

When the poster was assembled, we had to replace much of the border and large parts of the image, including about a third of the logo and tag line on the bottom.

After drying for a few days, the artists went to work filling in the missing pieces of the image with watercolors, by standard brush and airbrush. They also recreated the missing letters and border. The restoration required about 20 hours of time, but it was worth it. The finished poster looks stunning and is now stable, preserved and frame-ready. Check out the photos on our FaceBook page:

www.facebook.com/BackingToTheFuture/

Cheers, Dan Miles, Backingtothefuture.

Offline lalatin

  • Hobbyist
  • **
  • Posts: 112
Re: Reassembling Coke
« Reply #1 on: March 19, 2017, 11:21:06 AM »
Great work!  thumbsup.gif
Rudy

Offline erik1925

  • Post-aholic
  • **********
  • Posts: 20330
Re: Reassembling Coke
« Reply #2 on: March 19, 2017, 12:16:50 PM »
Great "during" shots and what a Beautiful end result there, Dan.  thumbup


-Jeff

Offline erik1925

  • Post-aholic
  • **********
  • Posts: 20330
Re: Reassembling Coke
« Reply #3 on: March 20, 2017, 01:16:00 PM »
The "A pic is worth a 1000 words" idea:  thumbsup.gif








-Jeff

Offline Communicationsguy

  • Beginner
  • *
  • Posts: 18
Re: Reassembling Coke
« Reply #4 on: March 21, 2017, 08:51:35 AM »
Thanks Jeff... you are absolutely correct regarding photos, especially in this business... Cheers, Dan.

Offline mcfree

  • Hobbyist
  • **
  • Posts: 120
Re: Reassembling Coke
« Reply #5 on: March 21, 2017, 05:24:03 PM »
Very impressive Dan! Seriously, really cool & impressive  thumbsup.gif
Favorites?
-Original Trilogy Star Wars    -Audrey Hepburn    -Frank Capra movies    -Foreign movies
--------& Anything obscure, unique, & foreign made (especially Star Wars)
-
This is becoming a way of life...

guest4920

  • Guest
Re: Reassembling Coke
« Reply #6 on: March 24, 2017, 11:45:29 AM »
Nice work Dan!!  sm1

You're slowly swaying me towards trying linen backing again. At least you're not in New York!  laugh1

Excellent work!