Movie Posters > Posters By Size

Why so many poster sizes?

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eatbrie:
Historically speaking, does anyone know how the different poster sizes were used?

The insert, 1/2 sheet, lobby card set and one sheet, I can imagine them in front of theaters.

But why did they need window cards, 3 sheets in 2 pieces, 30x40in with white borders on the side, 40x60in or 6 sheets?  How did they put them up?  Where were they located?

T

CSM:
Window cards were placed all over the town literally in shop windows

Not necessarily at the theatre itself...

erik1925:
3 sheets, 6 sheets, LC were often in displays at the (outside) front of the theaters, to the left and right of the ticket window, in display windows, or cases.

This awesome thread really shows many of the sizes and styles and how they were displayed, back in the day, too! :   thumbup

http://www.allposterforum.com/index.php/topic,5703.0.html

paul waines:
And just to answer the 3sht's in two pieces..

Most printers only take a 60x40 sheet, so there would be a run of the main section, and then the smaller piece would be printed twice on the same piece of 60x40 paper, and cut into two.

This is the case in the UK, I assume it's the same for the States..

Yes there are bigger printers, but the cost of them, don't make sense to buy when your most common poster size is smaller. 

eatbrie:
Are there any pictures of a 6 sheet in front of a theater?

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