To me, customer service is the name of the game. In great economic times, you can imagine some companies acting like they don't care about their customers, because they can always find more. Or they might only give good customer service to those who spend big bucks. But in these current terrible economic times, how can that philosophy make sense? Some companies wait until there are complaints on public forums and only THEN do they address the problems, and how many other people who didn't complain publicly never get any help at all?
I was a frequent buyer from auctions for decades, and I was appalled at how shoddily almost all of them ran their businesses, especially in the area of customer service. I founded my business on the belief that if I treated ALL customers great no matter how much or little they spent, that I would be able to keep customers coming back and again and again, and that has sure proven to be true.
It's easy to SAY you have great customer service, but buyers can quickly see who just talks the talk and who really walks the walk!
Bruce