I agree with everything in the article. Posters with "floating-head syndrome" are becoming boring and repetitive. I've been saying for a long time that posters needed to get back to the real paint, applied with a real brush, on a real piece of canvas phase. Take the early Bond films and compare them to the posters for Skyfall and Spectre. Skyfall looks like Bond sliding into first base while shooting the outfielder. The advance 1-sheet for Spectre is even worse. It looks like an ad for a action figure. Dreadful! There are artists out there just bleeding to do a Bond, or another high profile movie poster.
Photo posters can look attractive if they're done right. Check out the posters from the late 30's and 40's Warner Bros. movies. Casablanca, Maltese Falcon, White Heat, The Verdict, The Corn Is Green and so many more are just cut out photos, but they look nice because they were done right. I think original art is always going to be the best first choice, but if ya gotta have floating heads, for God's sake make it interesting and attractive. And not "stick his head over here, her's over there, the logo right in the middle, and do it in 3 shades of mauve".